Marketing at industry conferences, trade shows and exhibitions doesn’t start when the exhibition stands are assembled – and it doesn’t end when the final presentations are delivered, or the last elevator pitches are made.
Social media is a key ingredient to increasing events’ digital reach, building a buzz and keeping those all important conversations going.
And at Horizon Works, we’ve worked with both industry networks and businesses on elevating events via social media.
As event marketing partner for major NOF events, we’ve supported the largest energy sector network in the UK to strengthen its digital reach. Via LinkedIn, we’ve reported ‘live’ on the industry-shaping presentations, major announcements and panel discussions that are the hallmarks of NOF’s conferences and showcases. And in doing so, we’ve helped valuable insights into offshore wind, hydrogen and nuclear power reach audiences far beyond the conference halls.
We’ve also helped Engineering and Manufacturing Network to promote its EMCON engineering and manufacturing showcase, using striking visual content, high impact messaging and case studies to generate excitement and interest on LinkedIn ahead of the expo dates.
Plus, we’ve supported the North East Automotive Alliance by employing our creative capabilities in social media campaigns for its annual North East Automotive Expo and Awards events.
And for organisations including precision engineering company NTG, speciality chemicals manufacturer and distributor Devine Chemicals, power transmission specialist Lancereal and The EPSRC Centre for Doctoral Training in Process Industries: Net Zero (PINZ CDT), we enhance event participation with tailored, audience-focused social media content.
Here’s a taste of what we can offer to exhibitors and event organisers…
- Social media content strategies – the building blocks for ongoing engagement
- ‘Live’ content from events – from reporting on speeches and presentations, to capturing demonstrations, product launches and announcements
- Pre-event promotion campaigns – including organic content and paid social
- Animations, to bring products and services to life – and give delegates a taste of what you can offer ahead of an event
- Social media-ready messaging – to help you convey your USPs and engage the right audiences
- Event photography and video content – to capture the event environment, interactions and exhibits
Are you organising an event, or exhibiting at a trade show or expo?
We can drive your social media forward. Contact us here for a chat.