Horizon Works brings expertise and support to automotive supply chain
5th October 2022
Horizon Works helped a group of North East businesses on the road to expo success last month.
We delivered a workshop for companies exhibiting at the North East Automotive Expo, which was held at the Beacon Of Light, Sunderland, on September 29.
We provided practical guidance on event planning, lead generation, social media tactics and event content in the run-up to the event, and gave exhibitors the chance to practice and refine their pitches before the expo. We also helped businesses to enhance their pre- and post-event marketing activities.
The workshop, entitled Maximising Your Presence at the North East Automotive Expo, was held at Horizon Works’ own Event Space.
Horizon Works is a long term member and supporter of the NEAA, and we have exhibited at the North East Automotive Expo since its inception in 2016. We sponsored the event guide for the annual expo and work with the NEAA to support its members across a range of activities. We have previously delivered workshops to NEAA members on marketing strategy and tactics.
Samantha Vassallo, managing director of Horizon Works, said: “The North East Automotive Expo is a flagship event for the automotive industry and the NEAA once again pulled out all of the stops to make it a fantastic occasion for the regional, national and international business communities.
“These are exciting times for the automotive industry in our region, so it’s really important that North East SMEs who want to be part of the sector build their profiles and develop new connections, through events such as the North East Automotive Expo.
“We were delighted to be able to use our marketing expertise to support exhibiting companies in the run-in to the expo and we were thrilled to see them putting what they had learned into practice at the Beacon Of Light.
“We really enjoyed working with such a positive and innovative group of businesses and look forward to seeing them grow!”
Paul Butler, CEO of the NEAA, said: “Our Supply Chain North East programme enables the NEAA to deliver funded industry-specific support to SMEs in the North East LEP region. We know through our research that marketing support is always in need, so it was an obvious choice to work with Horizon Works to ensure those on the programme were ready to maximise the opportunities from our flagship expo event.”
Aanisah Zaman, Deputy Sales Manager of North England Laboratory Supplies (NELS), which took part in the workshop and expo, said: “The training session was well organised and very helpful ahead of the main event.
“It was great to put the tips into actions on the day. Interacting with other exhibitors before the event also allowed for another opportunity for networking and building connections. I’m sure we at NELS will be utilise the handy tips and tricks learnt through the training for all future events too.”
Gary Hannah, Company Director of Rescue Pod Training Solutions, added: “The expo training delivered by Horizon Works was excellent and very helpful in the run up to the expo.
“The session was very informative and getting people together to share experiences was incredibly valuable. Having now completed our first expo and reflecting on the training, I feel we were given the tools to assist in pitching our product to potential clients and were pushed outside our comfort zone a little, which made things easier when it came to exhibiting.”
Aaron Adlington, Creative Manager at Cell Pack Solutions and Tracer Power, manufacturers of Custom Battery Packs, said: “It was our first year exhibiting at the North East Automotive Expo and it certainly won’t be our last!
“From the training opportunity with Horizon Works pre-show, to the expo itself, the whole experience has been great.”
The NEAA was launched in March 2015 and has more than 300 cluster participants. It is the largest automotive cluster in the UK and one of the fastest-growing clusters across Europe.
Supply Chain North East is delivered by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). It has brought together these four key partners to work with over 800 businesses in the North East LEP region, supporting them to identify opportunities in new and existing markets.
Richard Holmes of Horizon Works (left) with Aaron Adlington, Creative Manager at Cell Pack Solutions and Tracer Power.