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What we do

Horizon Works accelerates growth for companies in complex, technical sectors. As industrial marketing specialists, we combine flair, insight and sector know-how to help our clients succeed.

How we can help…

Expansion and growth

Fresh investment marks the beginning of a new growth journey. For many businesses, it’s a re-start. A time to look to the future… and reconsider marketing.

Through focusing on areas like expansion, brand building, customer acquisition and retention, and partnerships, businesses can maximise the impact of investment.

Marketing plays a critical role in supporting growth – and with our specialist expertise, we can pave the way to long-term success.

Strategic focus

A focused, tailored strategy underpins marketing activities – and provides the foundations for success.

We’ll work with you to understand how your business functions, its objectives, markets and competitors, then map out a marketing journey to drive your business forward.

Our team develop marketing roadmaps that point the way to success, and our experts will give you the direction you need to grow.

Brand reinvigoration

It’s vital to have a strong brand and purpose that aligns with your beliefs and values.

Your brand should be ingrained into your company’s narrative, communications, visual identity, marketing activities and community relations. It’s the DNA of your business. It needs to resonate with your customers, staff and stakeholders, and be meaningful.

Businesses need to reinvigorate their brands for numerous reasons – the spur could be an MBO, a shift in company culture or a diversification strategy. In all cases, we’re here to move your brand forward.

Market diversification

Maximising on new opportunities, expanding into new sectors or locations, pivoting to meet market needs… businesses diversify for many reasons.

Any diversification needs to be backed by a focused marketing strategy and tailored tactics, which is where our expertise is invaluable.

With our deep understanding of industries such as automotive, energy and defence, and our close links to industry clusters and networks, we can embed your business into a new sector.

And we can help your business build its profile and reach customers in new territories.

International reach

Expanding internationally means facing new challenges. Building awareness, forging relationships and engaging with prospects overseas can be difficult… but we can help you overcome these hurdles.

From developing tailored marketing strategies and messaging, to shaping innovative marketing tools and collateral, and implementing activities that generate new connections and partnerships, our team can help you do business overseas.

We’ve worked with industry giants with multiple locations and SMEs with global ambitions – and they’ve trusted us to break down barriers and help them realise their international potential.

Re-energise marketing

Let’s face it. Marketing can become stale. As time goes by, collateral and tactics may not reflect where your business is… and where it’s heading in the future.

Crucially, your marketing activities may not be having the impact they were in the past – and you could be losing opportunities as a result.

In that case, it’s time to rethink and re-set.

We’ll inject new life into your marketing, bring dynamism and creative flair to your business… and help you accelerate past your competitors.

What we do...

Strategy

Business growth is underpinned by informed, focused strategy. We build the foundations for success by creating brand and marketing blueprints, and ensuring tactics are aligned to objectives.

Strategy and planning
Insight and research
Go-to market strategy
Brand and creative strategy

Digital and content strategy
Employee value proposition
Marketing audit
Consultancy

Creative

In the battle for attention, creative flair has never been more important. Our talented specialists combine their capabilities to bring products, processes, services and businesses to life – and ensure our clients turn heads.

Creative ideas
Brand creation
Brand identity and positioning
Employer branding
Brand messaging

Motion, video and animation
Collateral design
Sales materials
Exhibition and event materials
Brand audit

PR

Public relations is key to generating positive perceptions, building credibility and raising awareness – which is why it’s one of our specialisms. We help businesses to tell their stories to the people that matter.

Press releases
Thought leadership
Copywriting
Blogs
Awards submissions

Speech writing
Media relations
Event support
Issues management/crisis comms
Press office support

Content

Businesses need compelling content to educate, inform and engage with audiences. We’re experts at translating technical information into attention-grabbing copy – and transforming data into striking visual content.

Strategy and planning
Blogs and thought leadership
Recruitment communications
E-books and white papers
Case studies

Marketing collateral
Video content
Motion graphics and animations
Informative infographics
Photography

Web & Digital

Staying one step ahead online is an absolute priority. With high-end design, tailored content and tech expertise, we help businesses boost visibility, increase website traffic and generate sales.

Website UX and design
Website development
Email marketing
SEO
Paid advertising

Marketing automation
Measuring and analytics
Website optimisation
Digital content
Website and digital audits

Why work with us?

As an industrial marketing agency, we have a strong track record in helping technical companies succeed. Our industry know-how, connections and experience allow us to transform their growth journeys.

We are niche

Industrial marketing is Horizon Works’ DNA. We’ve shaped our capabilities around the specific demands of complex, technical sectors – and are fully embedded into them.

We are connected

As a partner of major industry bodies, we’re plugged straight into sector networks. And we leverage our relationships to create new opportunities for clients.

We are global

Our outlook is international: we deliver specialist support to multinational players and help companies expand internationally, giving them the tools to get business done.

We are streamlined

We connect strategy to delivery and activity to reporting, to maximise impact and ensure consistency. Working with Horizon Works is a smooth, efficient and easy process.

We are knowledgeable

Our team understand industry landscapes, complexities, synergies and trends. We bring that market intelligence and insight to bear for every business we support.

We are a team

You’ll find a full range of disciplines under Horizon Works’ roof. Our experts combine their talents to create campaigns with real impact, and marketing that generates real results.

Ready to accelerate growth?

Whether you want to expand, reach new markets, diversify or reenergise your marketing, we’d love to hear from you.