Why DPRTE matters for defence‑sector growth
For any business aiming to win work in the defence sector, DPRTE has become one of the most important dates in the calendar. As the UK’s leading defence procurement and supply chain event, it brings together buyers, primes, SMEs, innovators, and decision‑makers from across the entire defence ecosystem. Exhibiting isn’t just a marketing activity — it’s a strategic investment in visibility, credibility, and opportunity.
DPRTE offers something few other events can match, and that is direct access to the people shaping defence procurement. Whether you’re targeting MOD departments, Tier 1 contractors, or supply chain partners, the event creates a level playing field where conversations happen quickly and relationships form fast.
A presence at DPRTE signals that your business is serious about defence. It shows commitment to the sector, awareness of procurement frameworks, and readiness to collaborate. For companies looking to break in — or scale up — it’s one of the most effective ways to get on the radar of the right stakeholders.
We are currently working with several clients who are exhibiting at DPRTE, so we thought it would be useful to come up with some tips on how to maximise your exhibition presence:
1. Prepare with purpose
Success starts long before you arrive.
- Promote your attendance early across LinkedIn, email, and industry groups. As an exhibitor, you can access the Media Toolkit which includes assets, such as social media banners and content tips. You could also use more bespoke content, such as branded graphics, videos and animations.
- Reach out to key contacts and book meetings in advance.
- Tailor your messaging to defence priorities such as innovation, resilience, sustainability, or digital transformation.
The more people who know you’ll be there — and why they should visit — the stronger your results.
2. Make your stand work hard for you
Your exhibition space is your shop window.
- Use clear, bold messaging that instantly communicates what you do and who you help in the sector.
- Showcase real capability: demos, prototypes, case studies or interactive elements will all help to engage DPRTE delegates.
- Ensure your team is well‑briefed, knowledgeable, confident, and proactive in starting conversations. Your team should also be able to answer technical questions if the need arises – or have information to hand.
- Keep the space open, welcoming, and easy to navigate. Clutter should be avoided.
A stand that feels dynamic and purposeful naturally attracts more visitors.
3. Turn conversations into opportunities
Footfall is great — but follow-up is where the value is unlocked.
- Capture details digitally to avoid losing valuable contacts. DPRTE offers a lead collection app and details are available through the Exhibitor Portal.
- Qualify leads on the spot so you know who to prioritise.
- Send personalised follow-ups within 48 hours while conversations are still fresh – using email or LinkedIn.
- Continue nurturing relationships with relevant content, updates, or invitations to future discussions.
The goal is to transform a brief chat into a long-term defence partnership.
Exhibiting at DPRTE isn’t just about being seen — it’s about positioning your business at the heart of the defence supply chain. With the right preparation, a strong stand presence, and a disciplined follow‑up strategy, the event can deliver exceptional returns and open doors that are difficult to access anywhere else.
If you would like some help with your presence at DPRTE, then there’s still time. Get in touch now to discuss your requirements.
Horizon Works will be attending DPRTE as Make UK Defence Fit for Defence Partner, and we are also sponsoring the Make UK Defence Drinks Reception at the event.