Blogs
Six ways we can help your business grow
July 29th, 2025
As industrial marketing specialists, we combine flair, insight and sector know-how to help our clients succeed. Here’s how we do it… Maximising the impact of investment Fresh investment marks the beginning of an exciting new growth journey. For many businesses, securing external investment or concluding an MBO marks a re-start. It’s a time...
Blogs
Energising marketing for Make UK Defence members
July 29th, 2025
SMEs from across the country have been benefiting from our industrial marketing expertise, through the Make UK Defence Fit For Defence programme. Over the past three years, we have been delivering free health checks to engineering and manufacturing companies who are entering the defence sector – or who’ve needed to re-energise...
Blogs
Marketing for recruitment: the Gen Z challenge
July 28th, 2025
Skills shortages are hampering UK manufacturing, with Make UK’s Industrial Strategy Skills Commission report, Skills for Success: The Reforms Essential to Our Economic Future, highlighting that there are currently 55,000 unfilled long-term vacancies in the UK manufacturing sector. This is costing the economy £6 billion in lost output each year. Increased...
Blogs
From making points to making plans – the new industrial strategy in focus
June 25th, 2025
On the eve of the launch of the new Industrial Strategy, manufacturing voices were heard loud and clear at the Make UK Manufacturing Dinner and Conference on June 18 and 19, at Sedgefield, County Durham.We were at Hardwick Hall Hotel last week as Drinks Reception Sponsor and Exhibitor - and...
Blogs
Marketing for the nuclear renaissance
June 3rd, 2025
The UK’s nuclear sector has a new-found vitality. And it’s driven by the UK Government’s aim to have generated 24GW of new nuclear capacity by 2050, providing 25% of the nation’s electricity. January 2024 saw the Government issue a Civil Nuclear Roadmap, which included a commitment to deploy Small Modular Reactors (SMRs)...
Blogs
Five manufacturing and engineering marketing trends for 2025
February 3rd, 2025
What marketing innovations are we likely to see this year? How are demographics influencing tactics for B2B marketers? Here are five manufacturing and engineering marketing trends to look out for in 2025… Greener pastures In a competitive market for talent, communicating your ESG commitments and activities will remain vital. According to Deloitte, 75%...
Blogs
Telling your ESG story
November 27th, 2024
For an ethical business, reducing environmental impact, providing opportunities to all, building good community relations and operating sustainably should all be primary considerations. And for businesses working within the manufacturing and engineering sectors, there are specific considerations relating to Environmental, Social, and Governance (ESG). For example, with manufacturing and engineering processes often...
Blogs
Reaching new heights – how to communicate your capabilities in the offshore wind sector
October 28th, 2024
With five of the world’s largest wind farms lying off the UK’s coast and the second biggest pipeline of projects in the world, the UK offshore wind sector is a real global success story. Each gigawatt of new offshore wind adds £2 billion to £3 billion to the UK economy. But...
Blogs
How the UK’s new Industrial Strategy creates opportunities for growth – and how marketing can help businesses seize them
October 21st, 2024
The UK Government’s recently announced Industrial Strategy is geared up to "hardwire stability for investors," while increasing productivity and growth across key sectors. With a focus on advanced manufacturing, clean growth, life sciences, AI, and digital infrastructure this ambitious strategy is intended to drive long-term growth that is sustainable, resilient...
Blogs
How can AI reboot engineering and manufacturing marketing?
September 24th, 2024
With the emergence and embedding of Industry 4.0, more and more engineering and manufacturing businesses are becoming aware of the impact of artificial intelligence on production efficiency and resource management. But what about the power of AI to enhance - and in some cases, transform - marketing efforts in the engineering...