Blogs
Digital marketing tools – VR, AR, AI and more…
September 5th, 2022
Applying a range of digital marketing tools to help sell your products and services can have huge benefits to your business – particularly if you operate across the manufacturing, engineering, automotive, energy, technology and life science sectors. Our blog highlights the wide range of digital tools that are available and provides...
Blogs
Maximising your presence at events
June 24th, 2022
Exhibiting at events and conferences is an integral part of the marketing mix for a lot of businesses – particularly those that operate across the manufacturing, engineering, automotive, energy and technology sectors. Exhibiting has a lot of advantages if planned properly: these include generating awareness of your business, building your...
Blogs
Top tips on launching a new product
May 26th, 2022
When you’re launching a new product, you need to consider your marketing approach. It’s critical to its success. You’ve done your homework, you have a great product, but how you launch it into your chosen markets needs careful consideration. Our 8 top tips cover important stages to consider when marketing a...
Blogs
Refresher Tips on Networking
March 7th, 2022
As we prepare for more face to face events conferences and networking opportunities, Samantha Vassallo, Managing Director of B2B marketing agency Horizon Works, provides some refresher tips on networking. Always be prepared Prior to the event ensure you are aware of the event themes and who the key speakers are. Make sure...
Blogs
Measuring your marketing… and shaping the future
February 21st, 2022
It is important that when you are setting out your 2022 marketing strategy, you have measured your marketing from the year before. Which activities generated a good response? Did you meet your sales targets? Which tactics generated the most interest? What activities did not work? How well did your campaigns...
Blogs
Multi sector marketing – digital tools and techniques
May 6th, 2021
Multi sector marketing – it is essential for any business to ensure its marketing activities are fully aligned, integrated and work together seamlessly – from PR, media and lead generation campaigns to digital, social media and content marketing activities. However, when selling and promoting your business across multiple sectors, you need...
Blogs
Digital transformation and marketing
March 4th, 2021
What is digital transformation – and how can it be applied to marketing in the manufacturing sector? Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes - or replacing older digital technology with newer digital technology. In marketing,...
Blogs
The importance of a marketing toolkit
September 9th, 2020
The importance of a marketing toolkit - having a strong marketing toolkit in place is a crucial asset for a sales team. It is vitally important if you want to set your business apart from your competitors and keep at the forefront of your market. Through a variety of media and...
Blogs
Internal communications in a changing business landscape
June 26th, 2020
Internal communications in a changing business landscape - maintaining morale, considering your team’s health and wellbeing, and ensuring your staff are bought into your business aims and objectives is crucial as we face a new economic landscape. Many businesses will also be operating in vastly different working environments or will have...
Blogs
Maximising marketing to help you adapt to a challenging landscape
April 3rd, 2020
Maximising marketing to help you adapt to a challenging landscape and keep your business strong - it is currently a challenging time for many businesses, and it is in difficult times like these when we all need to work together to come out of the situation stronger. By taking proactive...