Insights
Check out our industry insights, news, updates, blogs, interviews and tips on all things industrial marketing.
Blogs
How the UK’s new Industrial Strategy creates opportunities for growth – and how marketing can help businesses seize them
21 October 2024
The UK Government’s recently announced Industrial Strategy is geared up to "hardwire stability for investors," while increasing productivity and growth across key sectors. With a focus on advanced manufacturing, clean growth, life sciences, AI, and digital infrastructure this ambitious strategy is intended to drive long-term growth that is sustainable, resilient...
Invented Podcast
#002 A Space Odyssey with Ralph ‘Dinz’ Dinsley
8 October 2024
Welcome to the second episode of Invented by Horizon Works. In this episode, our Managing Director, Samantha Vassallo, is joined by Ralph 'Dinz' Dinsley, founder of 3S Northumbria. If you are fascinated by all things space - from what's really orbiting our planet, to the future of the International Space Station -...
Industry Insights
Q and A with Paul Butler of the North East Automotive Alliance
24 September 2024
Paul Butler is CEO of the North East Automotive Alliance (NEAA), an industry-led cluster which champions the automotive sector in the North East of England. The organisation supports the economic sustainable growth and competitiveness of the automotive sector, and aims to establish the North East as a true global automotive and...
Blogs
How can AI reboot engineering and manufacturing marketing?
24 September 2024
With the emergence and embedding of Industry 4.0, more and more engineering and manufacturing businesses are becoming aware of the impact of artificial intelligence on production efficiency and resource management. But what about the power of AI to enhance - and in some cases, transform - marketing efforts in the engineering...
News
Horizon Works bolsters delivery team with senior appointment
23 September 2024
We’re excited to announce that we have appointed Lauren Ford as Client Partner. In her new role, Lauren will be leading on campaigns and projects across Horizon Works’ client portfolio. Lauren has more than a decade of experience in marketing and has extensive expertise in communications strategy and brand development, PR,...
Blogs
My Internship Experience at Horizon Works
20 September 2024
Lauren Casey joined the Horizon Works team in July as a graduate intern... and she has spent the summer working across the business, supporting our clients, helping our team and even doing a spot of beach cleaning! Here, Lauren talks about her experiences of Horizon Works... This summer I had...