Insights
Check out our industry insights, news, updates, blogs, interviews and tips on all things industrial marketing.
Industry Insights
Q AND A WITH ANDREW KINNIBURGH, DIRECTOR-GENERAL OF MAKE UK DEFENCE
31 March 2026
As Director-General of Make UK Defence, Andrew Kinniburgh leads a member-owned trade association organisation that is championing and supporting the UK’s diverse defence supply chain. And with defence spending set to ramp up – and more SMEs diversifying into the sector – Make UK Defence is playing a crucial role in...
News
POWERING CREATIVITY FOR AUTOMOTIVE AWARDS
31 March 2026
Horizon Works helped a major industry awards event to shine this month Our design expertise was used in creating a striking visual identity and assets for the North East Automotive Alliance Awards, which took place on March 27, at Ramside Hall in Durham. We supported the North East Automotive Alliance (NEAA) in creating a refreshed visual identity for the event - including a new awards logo,...
News
HORIZON WORKS SHAPES KEY DEFENCE INDUSTRY GUIDE
30 March 2026
Horizon Works’ editorial and design expertise has been employed to create a new resource designed to support SMEs looking to enter, grow, and succeed within the defence supply chain. Make UK Defence, in partnership with Lloyds, has launched A Practical Guide To Working In Defence, a document which tackles the challenges...
Industry Insights
Q AND A WITH DR ANDREW JENKINS, CEO AND FOUNDER, KINEWELL
25 February 2026
We first met Dr Andrew Jenkins, CEO and founder of Kinewell at 2024’s Offshore Wind North East event – and we knew straight away that we needed to interview him on our Invented Podcast! Kinewell uses AI and advanced mathematics to create software solutions that accelerate and reduce the cost of...
News
SHOWCASING THE INNOVATORS SHAPING TOMORROW
24 February 2026
Invented by Horizon Works has quickly established itself as a platform for the thinkers, makers and pioneers who are redefining what’s possible. Created to spotlight innovation across engineering, science, technology and the wider industrial landscape, our podcast brings listeners directly into conversation with the people tackling today’s biggest challenges —...
Blogs
MESSAGING FOR THE DEFENCE SECTOR
24 February 2026
The defence sector is one of the most complex, competitive and highly scrutinised environments any organisation can enter. Whether you’re an established supplier or a business diversifying into defence, the way you communicate — your message, your positioning, your value proposition — plays a decisive role in whether you gain...
