Insights
Check out our industry insights, news, updates, blogs, interviews and tips on all things industrial marketing.
Blogs
Five manufacturing and engineering marketing trends for 2025
3 February 2025
What marketing innovations are we likely to see this year? How are demographics influencing tactics for B2B marketers? Here are five manufacturing and engineering marketing trends to look out for in 2025… Greener pastures In a competitive market for talent, communicating your ESG commitments and activities will remain vital. According to Deloitte, 75%...
Industry Insights
2025 industry outlook – North East engineering and manufacturing
3 February 2025
Engineering and Manufacturing Network (EMN) works at the heart of the engineering and manufacturing sector on North East England, and has members from start-ups and SMEs to multinationals. It’s fair to say, therefore, that Director of Development Ailsa Anderson has her ear to the ground in the region – and...
Industry Insights
2025 industry outlook: energy
3 February 2025
As Chief Executive of UK-wide business development membership organisation NOF, Joanne Leng MBE has a deep understanding of where the energy sector is… and where it is heading. Here, Joanne provides her perspective on what 2025 has in store. What changes do you expect to see in the energy sector this...
Industry Insights
2025 industry outlook: defence
31 January 2025
With a new Trump administration in the US and the UK Government’s forthcoming Spending Review, the defence landscape is set to evolve considerably in 2025. So what does this mean for SMEs in the manufacturing sector? Andrew Kinniburgh, Director General of Make UK Defence, shared his thoughts with Horizon Works....
Industry Insights
2025 industry outlook: automotive
31 January 2025
The automotive sector is going through a period of rapid change – and North East England is playing a major part in this. So as we drive into 2025, who better to provide us with an insight into the sector than Paul Butler, Chief Executive of the North East Automotive...
Invented Podcast
#004 A Journey Beneath The Waves with Ian Armstrong
15 January 2025
Welcome to the fourth episode of Invented by Horizon Works. In this episode, our Managing Director, Samantha Vassallo, is joined by Ian Armstrong, Managing Director of Pulcea.... and they’ll be taking you on a fascinating undersea voyage, from the salmon farms of Scotland to the wind farms of the North Sea. Pulcea’s...
