Blogs
How can AI reboot engineering and manufacturing marketing?
September 24th, 2024
With the emergence and embedding of Industry 4.0, more and more engineering and manufacturing businesses are becoming aware of the impact of artificial intelligence on production efficiency and resource management. But what about the power of AI to enhance - and in some cases, transform - marketing efforts in the engineering...
Blogs
My Internship Experience at Horizon Works
September 20th, 2024
Lauren Casey joined the Horizon Works team in July as a graduate intern... and she has spent the summer working across the business, supporting our clients, helping our team and even doing a spot of beach cleaning! Here, Lauren talks about her experiences of Horizon Works... This summer I had...
Blogs
Going green with exhibitions and events
August 29th, 2024
Did you know that according to Climate Trade, the global events industry’s annual carbon footprint is responsible for over 10% of global CO2 emissions? Or that conferences generate around 1.89 kg of waste per attendee per day? Perhaps the environmental impact of exhibitions and conferences shouldn’t be a surprise. Think about the energy...
Blogs
Purpose-driven marketing in technical industries
July 16th, 2024
‘Purpose-driven marketing’ is becoming increasingly embedded into the marketing landscape. So what does it mean? In short, it’s when communications focus around a social or environmental cause outside of the products or services a business offers. The headlines around ‘purpose-driven marketing’ are often associated with high profile consumer brands. Think Ben...
Blogs
How to market your innovation
March 27th, 2024
Marketing your innovation effectively is crucial to its success. It’s important the foundations are put in place and you have a clear strategy. Here is a summary of the key steps you can take to market your innovation. What’s the gap in the market? Assess the market and demand. First and...
Blogs
Has SEO got you spooked?
October 26th, 2023
Horizon Works recently hosted the Engineering and Manufacturing Marketers’ Meet-Up with Engineering and Manufacturing Network (EMN) and SEO was the hot topic! We welcomed marketers, sales professionals and business development teams to our Event Space on 18th October for some specialist insight into search engine optimisation – from technical considerations to...
Blogs
Maximising the potential of your website – top tips for manufacturing and engineering companies
March 3rd, 2023
Do you want your website to make an impression and help you grow your business? Jack Weir, Horizon Works’ Digital Marketing Apprentice, looks at what manufacturing and engineering companies should consider when building and launching new websites. The manufacturing and engineering sectors are competitive, complex and ever-evolving. Therefore, it is...
Blogs
Life as an apprentice at Horizon Works – a Q and A with Jack Weir
February 9th, 2023
From supporting email campaigns to delving into Google Analytics, Jack Weir, our digital marketing apprentice, has worked across our business since starting his apprenticeship in 2022. Here, he gives an insight into his experiences… Why did you decide to take up a digital marketing apprenticeship? I chose a digital marketing apprenticeship as I...
Blogs
Successful submissions for industry awards
December 7th, 2022
Gaining industry profile, boosting staff morale, reinforcing your credibility… a winning awards entry (or even a shortlisting) can have a real impact on your business. But awards submissions take time and effort. And your entry will need to stand out to make judges sit up and take notice. There is an art to...
Blogs
B2B brand development and putting a B2B marketing strategy in place
November 17th, 2022
Brand development - this blog focuses on what a brand really means - and how to put the building blocks in place for successful brand development. There are multiple reasons why you may wish to launch a new brand or take your brand one step further. You may want to: Launch...