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The Industrial Marketing Specialists

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  • About us
    • Our Team
    • Our values
    • Social & Environmental
  • What we do
  • Industries
  • Insights
    • Invented Podcast
  • Our Work
    • What people say about us
  • Events
  • Get in touch

Insights

Check out our industry insights, news, updates, blogs, interviews and tips on all things industrial marketing.

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Industry Insights

Q and A with Derek Dixon, Head of School, Computer Science and Engineering at the University of Sunderland

15 September 2025

Maintenance is being brought into increased focus in the engineering and manufacturing community, as advancements in technology – including AI and sensor solutions – enable businesses to predict issues and act more quickly should faults arise. And key to expanding knowledge and understanding of maintenance in North East England is the...

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Q and A with Derek Dixon, Head of School, Computer Science and Engineering at the University of Sunderland

Blogs

Six ways we can help your business grow

29 July 2025

As industrial marketing specialists, we combine flair, insight and sector know-how to help our clients succeed. Here’s how we do it… Maximising the impact of investment Fresh investment marks the beginning of an exciting new growth journey.  For many businesses, securing external investment or concluding an MBO marks a re-start. It’s a time...

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Six ways we can help your business grow

Blogs

Energising marketing for Make UK Defence members

29 July 2025

SMEs from across the country have been benefiting from our industrial marketing expertise, through the Make UK Defence Fit For Defence programme. Over the past three years, we have been delivering free health checks to engineering and manufacturing companies who are entering the defence sector – or who’ve needed to re-energise...

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Energising marketing for Make UK Defence members

Blogs

Marketing for recruitment: the Gen Z challenge

28 July 2025

Skills shortages are hampering UK manufacturing, with Make UK’s Industrial Strategy Skills Commission report, Skills for Success: The Reforms Essential to Our Economic Future, highlighting that there are currently 55,000 unfilled long-term vacancies in the UK manufacturing sector. This is costing the economy £6 billion in lost output each year. Increased...

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Marketing for recruitment: the Gen Z challenge

Industry Insights

Q and A with Nick Betts, Group Business Development Director at NTG Group

25 July 2025

Based in North East England, NTG Group comprises two specialist engineering companies whose combined strengths create a formidable proposition. Established in 1979 as Newcastle Tool and Gauge, NTG operates from a 45,000 sq ft state-of-the-art facility in Gateshead, UK and specialises in high-precision machining, CNC milling, CNC turning, EDM wire erosion,...

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Q and A with Nick Betts, Group Business Development Director at NTG Group

News

A bold new brand for Horizon Works

25 June 2025

We are delighted to unveil the new Horizon Works brand and website! The brand is a bold step forward for Horizon Works, which was founded in 2010 by our Managing Director, Samantha Vassallo. It is built around a modular, shifting logo that reflects our services and the key sectors we support: advanced...

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A bold new brand for Horizon Works
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