Insights
Check out our industry insights, news, updates, blogs, interviews and tips on all things industrial marketing.
Industry Insights
Q & A with Alan Rutter of Crabtree
8 June 2021
Operating from an extensive site in Team Valley, Gateshead UK, Crabtree has been a designer and manufacturer of metal decorating and coating equipment for more than 50 years. The machines it manufactures print on to metal, so think Quality Street tins and more recently aerosol cans and craft beer. Alan Rutter,...
Blogs
Multi sector marketing – digital tools and techniques
6 May 2021
Multi sector marketing – it is essential for any business to ensure its marketing activities are fully aligned, integrated and work together seamlessly – from PR, media and lead generation campaigns to digital, social media and content marketing activities. However, when selling and promoting your business across multiple sectors, you need...
Industry Insights
Q & A with Barry Robison of Miller UK
4 March 2021
Digital transformation was in the spotlight at last month’s Advanced Manufacturing Forum (AMF) Marketing Club, held in partnership with Horizon Works. In marketing, digital transformation encompasses embracing new technologies to enhance the customer journey and build relationships. The Coronavirus pandemic has accelerated digital transformation. As more traditional sales and marketing activities...
Blogs
Digital transformation and marketing
4 March 2021
What is digital transformation – and how can it be applied to marketing in the manufacturing sector? Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes - or replacing older digital technology with newer digital technology. In marketing,...
Events
We’re Exhibiting at VentureFest North East 2021
17 February 2021
Date: 17th March 2021 Venue: Virtual Time: 8:30am - 18:00pm VentureFest North East is a leading innovation conference designed to help North East entrepreneurs, start-ups and SMEs grow their business through connections, inspiring speakers and practical workshops. As Coronavirus continues to impact our daily lives, they aim to bring the scale, ambition and buzz...
Events
Back to Business Basics – Automotive Marketing Strategy
3 February 2021
Date: 3rd March 2021 Venue: Via Zoom Time: 10:00am - 12:00pm Register HERE The Back to Business Basics – Marketing for Automotive Programme will run from March-April 2021 and is brought to you by Supply Chain North East in Partnership and the North East Automotive Alliance (NEAA). From Automotive Marketing Strategy to Marketing Essentials and...