Our Team of Marketing Specialists

Our success comes down to the multi-talented team of B2B marketing specialists that include writers, marketers, PR and communications specialists, designers and digital experts that work together to produce seamless marketing solutions that generate results.

Samantha launched Horizon Works in January 2010 and has grown the business and team of marketing specialists over this time. She has over 23 years’ experience of managing and delivering strategic marketing and PR campaigns. A Fellow of the Chartered Institute of Marketing (FCIM) Samantha is responsible for the operational aspects of running of the business including business growth, business development and marketing.

Samantha enjoys working with business owners in shaping their marketing strategies and growth plans.


Samantha Vassallo

Managing Director

Marketing Specialists

Antonia has been the company for over 6 years and is responsible for the overall management and growth of our client portfolio overseeing all aspects of strategic engagement and leading the client services delivery team. Antonia has a wealth of experience in developing marketing strategies for clients and strategic PR and communications.

Antonia holds a wealth of experience in PR, media relations, copy writing, social media, strategy, policy development and implementing PR and marketing campaigns.


Antonia Edwards

Client Services Director

Peter has nearly 30 years of experience in the design industry, and spearheads brand development for Horizon Works’ clients and delivers creative work across digital and print.

Peter has worked for a number of major North East England-based design and creative agencies during his career, delivering creative projects for both B2B and B2C clients. He has supported organisations in the transport, education, data infrastructure, legal and recruitment sectors, among others.

A highly accomplished artist, Peter also contributes illustrations to children’s books in North America, and is known for his creative work in the sport and charity sectors.


Peter Willis

Senior Creative Designer

Marketing Specialists

Richard has worked in a variety of client delivery roles at Horizon Works over the past 8 years before taking this newly developed role in the business. He is a Periodicals Training Council-accredited former journalist and was Group Editor at a Newcastle-based publishing company for eight years. Richard’s background includes PR and media relations, strategic marketing, business development, editing, copy writing, social media and design project management.

Richard specialises in marketing campaigns, awards submissions, tender responses, overseas marketing and funding applications.


Richard Holmes

Business Development Manager

Marketing Specialists

Jen has more than fifteen years’ experience and has been with the company since 2011. She has delivered several successful marketing campaigns for her clients from a range of B2B sectors. Prior to joining Horizon Works, Jen worked in a variety of marketing roles for Durham County Council, the Inta Group, Statex Colour Print and Bluebell Telecom.

Jen specialises in many areas such as communication, commercial awareness, campaign management, strategy, creativity, digital and analytical.


Jen Dugdale

Marketing Specialist

Marketing Specialists

Louise is a PR and Communications graduate with over 10 years’ experience. Louise has worked with many SME tech based clients and has also worked with clients in construction, pharmaceutical and publishing. Louise has a passion for clients who have an interesting story to tell. She works alongside Richard and his team on the delivery of marketing and PR campaigns.

Louise specialises in strategic communications, marketing automation, content development, media and PR, lead generation and integrated campaigns across social media, PR and digital.


Louise Fielding-Smith

PR and Communications Specialist

Marketing Specialists

Sean has worked for Horizon Works for five years and during this time he has supported on a range of client marketing campaigns across all aspects of the marketing mix with an emphasis on digital.

Sean coordinates all of our digital projects from SEO, digital performance reporting, analytics, email marketing to social media, digital content, website management and integrated digital campaigns.


Sean Merone

Digital Marketing Specialist

Marketing Specialists

Michael is a highly driven and flexible digital graphic designer with a proven track record of delivering creative design solutions across digital and traditional media. Michael has over 4 years of both in house and agency experience working on a range of digital and print projects for pharmaceutical, transport and trade body organisations.

Michael is skilled in areas such as web design, digital design, branding, print design, animation, video editing and motion graphics.


Michael Newton

Digital Graphic Designer

Jack has joined the team as digital marketing apprentice and will be supporting the team on a range of digital activities from website development projects and emarketing campaigns to social media implementation and digital marketing campaigns across a range of different online marketing platforms. Jack is very enthusiastic and has a hunger to learn about all things digital – we’re excited to bring him on board and see him grow and develop within the business.


Jack Weir

Digital Marketing Executive (Apprentice)

Brandi has six year’s experience at ensuring the office spirit is top notch. Constantly ensuring the team are happy in the office.

Her favourite activities in the office include fetch, sniffing out the biscuit tin and giving the team lots of cuddles.



Morale Booster

We are on the look out for a passionate and creative Graphic Designer.

In this role you will help shape our clients’ creative campaigns, come up with brilliant ideas, develop targeted campaigns and create compelling designs that will position our clients as leaders in their markets and ahead of their competitors.

Find out more here.

Could this be you?

Graphic Designer