Our Team of Marketing Specialists

Our success comes down to the multi-talented team of B2B marketing specialists that include writers, marketers, PR and communications specialists, designers and digital experts that work together to produce seamless marketing solutions that generate results.

Samantha launched Horizon Works in January 2010 and has grown the business and team of marketing specialists over this time. She has over 24 years’ experience of managing and delivering strategic marketing campaigns. A Fellow of the Chartered Institute of Marketing (FCIM) Samantha is responsible for the operational aspects of running of the business including business growth, business development and marketing.

Samantha enjoys working with business owners in shaping their marketing strategies and growth plans.


Samantha Vassallo

Managing Director / Superpower - Strategy and Business Growth

Marketing Specialists

Antonia has been the company for over 8 years and is responsible for the overall management and growth of our client portfolio overseeing all aspects of strategic engagement and leading the client services delivery team. Antonia has a wealth of experience in developing marketing strategies for clients and strategic PR and communications.

Antonia holds a wealth of experience in PR, media relations, copy writing, social media, strategy, policy development and implementing PR and marketing campaigns.


Antonia Edwards

Client Services Director / Superpower - Strategy, research and client development

Marketing Specialists

Louise is a PR and Communications graduate with over 15 years’ experience. Louise has worked with many SME tech based clients and has also worked with clients in construction, pharmaceutical and publishing. Louise has a passion for clients who have an interesting story to tell. She works alongside Richard and his team on the delivery of marketing and PR campaigns.

Louise specialises in strategic communications, marketing automation, content development, media and PR, lead generation and integrated campaigns across social media, PR and digital.


Louise Fielding-Smith

Client Partner / Superpower - Communications and marketing automation

Marketing Specialists

Jen has more than twenty years’ experience and has been with the company since 2011. She has delivered several successful marketing campaigns for her clients from a range of B2B sectors. Prior to joining Horizon Works, Jen worked in a variety of marketing roles for Durham County Council, the Inta Group, Statex Colour Print and Bluebell Telecom.

Jen specialises in many areas such as communication, commercial awareness, campaign management, strategy, creativity, digital and analytical.


Jen Dugdale

Client Partner / Superpower - PR, media relations, events and sponsorship/speaking opportunities

Peter has nearly 30 years of experience in the design industry, and spearheads brand development for Horizon Works’ clients and delivers creative work across digital and print.

Peter has worked for a number of major North East England-based design and creative agencies during his career, delivering creative projects for both B2B and B2C clients. He has supported organisations in the transport, education, data infrastructure, legal and recruitment sectors, among others.

A highly accomplished artist, Peter also contributes illustrations to children’s books in North America, and is known for his creative work in the sport and charity sectors.


Peter Willis

Senior Creative Designer / Superpower - Brand, design, creative ideas and bringing your brand to life!

A graduate in Art, Michael is an award winning digital designer with a wealth of experience of working for design agencies, FTSE 100 companies and multinational brands in the public, private and charity sectors, including Sage, in a career that spans over 20 years.

Michael enjoys nothing more than bringing content to life with the use of creative media both online and offline.


Michael Mad/dison

Senior Multimedia Designer & Website Developer / Superpower - Animation, websites, landing pages, video and moving image

Marketing Specialists

Richard has worked in a variety of client delivery roles at Horizon Works over the past 10 years before taking this newly developed role as technical content specialist – which is his area of expertise. He is a Periodicals Training Council-accredited former journalist and was Group Editor at a Newcastle-based publishing company for eight years.

Richard’s background includes PR and media relations, content and messaging and technical content including for white papers, technical articles, and targeted campaigns.


Richard Holmes

Technical Content Specialist / Superpower - Technical content, messaging and campaign messaging

Marketing Specialists

Sean has worked for Horizon Works for six years and during this time he has supported on a range of client marketing campaigns across all aspects of the marketing mix with an emphasis on digital.

Sean manages all of our digital projects from SEO, digital performance reporting, analytics, email marketing to social media, digital content, website management and integrated digital campaigns.


Sean Merone

Digital Marketing Manager / Superpower - Digital analytics, SEO, digital ad campaigns, social media and email campaigns

Judith, who holds a degree in Graphic Design, has more than 25 years of experience working in the creative industries. She has performed a variety of roles across advertising and design agencies in North East England, and has brought her expertise to campaigns for the NHS, higher education providers, global chemical processing companies, local authorities and shopping centres.

In her role, Judith produces digital and print marketing assets for our clients, supports brand roll-outs… and she’s passionate about the finer details!


Judith Alderson

Creative Artworker / Superpower - an eye for detail when it comes to producing marketing assets!

Catherine is a media studies graduate with 7 years’ marketing experience working in roles across digital content writing, social media and digital analytics for a range of companies, including digital marketing agencies across the North East of England. She loves to get involved with creative projects and generating ideas for campaigns.

At Horizon Works Catherine will support the client partners with a range of marketing support from market research and content writing to producing digital analytics reports and managing social media campaigns. Catherine will also coordinate Horizon Works’ marketing and events programme.


Catherine Grant

Marketing Specialist / Superpower - Social media content, creative ideas and digital analytics reports

We are looking for an additional person to join our growing team…

We're looking for a Finance Manager

Finance Manager / Superpower - Numbers!!

Brandi has seven year’s experience at ensuring the office spirit is top notch. Constantly ensuring the team are happy in the office.

Her favourite activities in the office include fetch, sniffing out the biscuit tin and giving the team lots of cuddles.



Morale Booster / Superpower - Giving cuddles, being cute and making us all smile!