Expo showcases North East’s automotive industry


Expo showcases North East’s automotive industry

4th October 2023

The Horizon Works team joined more than 700 delegates and 110 exhibitors last month at The North East Automotive Expo 2023 in Sunderland.

Organised by the North East Automotive Alliance (NEAA), the event brought OEMs and companies from the automotive supply chain together at the Beacon Of Light.

Horizon Works has supported the event since its inception in 2015 and we were proud to have sponsored the expo guide again this year.

Our exhibition stand drew plenty of interest from delegates, who wanted to chat about their marketing challenges – and enter our prize draw for a Lego Technic Audi RS Q e-tron car!

Horizon Works has been a member of the NEAA since the organisation was launched in 2015 and we have delivered joint marketing workshops for its members on subjects such as event preparation, marketing strategy and tactics.

We also worked with the NEAA to deliver the Supply Chain North East (SCNE) Back to Business Basics Marketing for Automotive Programme, which was designed to help companies successfully promote, sell and distribute a product or service in the automotive sector. Our team worked with three programme cohorts and we helped more than 25 innovative North East companies to shape and improve their marketing activities.

Samantha Vassallo, Managing Director of Horizon Works, said: “This year’s North East Automotive Expo yet again demonstrated the strength of the region’s automotive sector.

“It was exciting to see such a rich variety of businesses exhibiting at the Beacon of Light – from robotics specialists and fabricators to software providers and advanced engineering companies – which is testimony to the importance of the expo for North East England.

“Our team enjoyed catching up with clients, partners and friends old and new, and made valuable new connections. We certainly never stopped chatting!

“We’d like to thank the North East Automotive Alliance team for delivering another fantastic event. The expo is a true highlight in the UK’s automotive industry calendar and we’re already looking forward to 2024’s edition.”

The NEAA have announced that 2024’s North East Automotive Expo will be held on September 24 next year.

For more information visit https://northeastautomotivealliance.com/