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Meet Our Team

 Our success comes down to the multi-talented team of writers, marketers, PR and communications specialists, designers and digital experts that work together to produce seamless marketing solutions that generate results.

We are individually talented and collectively powerful. Our open and honest way with clients is coupled with a positively-charged commitment to only producing work of the highest standard.

Staff Testimonials

Richard Holmes

Louise Fielding Smith

Antonia Edwards

Rachel Boon

Jen Dugdale

Victoria Borrowdale

Samantha Vassallo
Managing Director

Samantha launched Horizonworks in January 2010 and has over 18 years’ experience of managing and delivering strategic marketing and PR campaigns. Samantha is a Fellow of the Chartered Institute of Marketing (FCIM), a Member of the Chartered Institute of Public Relations (MCIPR) and a Board Director of the Advanced Manufacturing Forum (AMF).

Specialisms
Working with business owners and managers in creating and developing their marketing strategies. Samantha specialises in strategic marketing, stakeholder engagement, branding, design, advertising and direct marketing.

“A clear and focused marketing strategy will underpin a business’s future success.”

samantha@horizonworks.co.uk

Samantha Vassallo
Managing Director
Richard Holmes
Account Director

A Periodicals Training Council-accredited former journalist, Richard was Group Editor at a Newcastle-based publishing company for eight years and has produced campaigns for a wide range of clients. Richard’s background includes PR and media relations, strategic marketing, business development, editing, copy writing, digital marketing, social media and design project management.

Specialisms
Richard specialises in marketing campaigns, awards submissions, tender responses, overseas marketing and funding applications.

“PR is necessary and whether you are a multi-national or start-up, it has a vital role to play.”

 

richard@horizonworks.co.uk

Richard Holmes
Account Director
Antonia Edwards
Account Director

Antonia delivers clients’ marketing and PR strategies, and works with businesses on their integrated marketing campaigns.

Antonia worked in the construction and infrastructure industry as part of the media relations team at Balfour Beatty. Antonia has also worked on many B2B and B2C campaigns within the nutritional, healthcare, local authority and digital sectors.

Specialisms
Antonia holds a wealth of experience in PR, media relations, copy writing, social media, strategy, policy development and implementing PR and marketing campaigns.

“PR provides a lens through which audiences view all your other marketing tactics.”

antonia@horizonworks.co.uk

Antonia Edwards
Account Director
Rachel Boon
Creative Director

Rachel has worked in the design industry for 20 years and brings years of invaluable experience to our team. Rachel has previously worked in agencies as a senior designer, studio manager and an account manager. She has also worked in education as a lecturer in graphic design.

Specialisms
Rachel is passionate about all aspects of design with a flair for branding, typography and layout. She is an industry all rounder, beginning with creative ideas that are developed across a wide range of marketing channels, both print and digital.

“Your brand is your business. It represents the essence of your organisation.”

rachel@horizonworks.co.uk

Rachel Boon
Creative Director
Scott Duncan
Business Development Director

Scott is responsible for the delivery of our business development strategy, building relationships with key stakeholders and businesses from our target industries and developing strategic partnerships.

A business development professional with nearly 20 years’ experience, Scott has worked across the public and private sectors, developing relationships with a broad range of companies from the manufacturing, engineering, and technical industries through his time at organisations such as Make UK – the manufacturers’ organisation (formerly EEF), Semta, One North East.

Specialisms:
Scott specialises in business development, company and stakeholder engagement, market and network engagement and the management of the customer on-boarding process journey.

“Gain a new customer and long-term relationship, not a sale”

scott@horizonworks.co.uk

Scott Duncan
Business Development Director
Jen Dugdale
Marketing Specialist

A CIM member and consummate marketing professional with more than ten years’ experience, Jen has delivered several successful campaigns on behalf of a wide range of public and private sector organisations.

Prior to joining Horizon Works, Jen worked in a variety of marketing/sales roles for Durham County Council, the Inta Group, Statex Colour Print and Bluebell Telecom.

Specialisms
Jen specialises in many areas such as communication, commercial awareness, campaign management, strategy, creativity, digital and analytical.

“The best campaigns contain an integrated set of activities that help you achieve the goals set out in the strategy.”

jen@horizonworks.co.uk

Jen Dugdale
Marketing Specialist
Louise Fielding-Smith
PR and Communications Specialist

Louise is a PR and Communications graduate with 8 years’ experience. Louise has worked with many SME tech based clients and has also worked with clients in construction, pharmaceutical and publishing. Louise has a passion for clients who have an interesting story to tell. She works alongside Richard and his team on the delivery of marketing and PR campaigns.

Specialisms
Louise specialises in strategic communications, marketing automation, content development, media and PR, lead generation and integrated campaigns across social media, PR and digital.

“Failure to plan is planning to fail, so don’t underestimate the power of investing in a well thought and executed joined-up communications strategy.”

louise@horizonworks.co.uk

Louise Fielding-Smith
PR and Communications Specialist
Claudia Thompson
Digital Marketing Specialist

With an in-house marketing background from the start-up, technology and fin-tech sectors, Claudia has absorbed a wealth of knowledge of the digital industry, creating and managing a broad spectrum of marketing activity, including online paid advertising and website optimisation to support revenue objectives and business growth.

Specialisms
Claudia is a certified digital marketeer with an advanced qualification in Digital Marketing and Leadership from Google Squared Online.

“Digital has changed marketing. With the collection of performance data, businesses can greater understand a customer’s habits and motivations, building intelligence to optimise marketing activity.”

claudia@horizonworks.co.uk

Claudia Thompson
Digital Marketing Specialist
Kasey Hartney
Digital Campaigns Specialist

Kasey has over 3 years agency experience working with a range of clients and sectors including the technology, manufacturing and specialist professional service industries . Kasey previously held the role of Creative Designer at Horizon Works and in 2019 moved into a newly created role to strengthen our clients creative and digital marketing campaigns.

Specialisms
Kasey’s background lies within the marketing and communication industries and her expertise range from branding and print design to web design, social media design and video editing.

“When communicating an effective digital campaign it is vital to ensure the right tools are in place across the relevant channels to create an impactful and meaningful campaign that resonates with the intended target audience.”

kasey@horizonworks.co.uk

Kasey Hartney
Digital Campaigns Specialist
Victoria Borrowdale
Creative Designer

Victoria is a Designer at Horizon Works and sits within the creative team, working across all creative projects. Victoria is a specialist in brand development and graphic design and has over 11 years of creative agency experience in the North East. Victoria holds a degree in Graphic Design from Northumbria University.

Specialisms
Victoria has a broad creative design skill set, specialising in graphic design, corporate branding, website design, digital advertising, as well as design for print brochures, magazines, and corporate reports.

“Communicating a brand story that effectively resonates with the intended audience is key to creating an impactful brand identity.”

victoria@horizonworks.co.uk

Victoria Borrowdale
Creative Designer
Veronica Veselinova
PR and Communications Executive

Veronica assists with the delivery of marketing and PR projects for Richard’s client base. She has held various PR and digital roles, working within sectors such as travel, recruitment, charity and manufacturing.

Specialisms
Veronica graduated from Sunderland University with an MA in Public Relations and has a degree in Journalism. She is skilled in communication, content writing, proofreading and research.

“Successful integrated marketing relies on having a clear strategy and a compelling brand identity.”

veronica@horizonworks.co.uk

Veronica Veselinova
PR and Communications Executive
Sean Merone
Marketing Executive

Sean previously supported our delivery team during his placement year providing support on client marketing campaigns across all aspects of the marketing mix. Since graduating with a BA (hons) in Business with Marketing Management at Northumbria University Sean has re-joined the team as a Marketing Executive assisting in the delivery of Antonia’s client base.

Specialisms
Sean’s skills include market research, PR and social media.

“Always do your research – understand the business, customer and market to guarantee a more thought-out marketing campaign.”

sean@horizonworks.co.uk

Sean Merone
Marketing Executive
Susan Whitley
Office Manager

Our Office manager Susan brings a wealth of knowledge, experience and organisational skills to the Horizon Works team. With over 17 years’ experience in successful businesses across the North-East; including creative agencies, charities and the Entrepreneurs’ Forum, where she was integral to the setting up of systems and procedures for the business.

Specialisms
Susan has worked in all areas of business operations and specialises in supporting the running of SMEs.

“Success is never by chance, upfront investment in systems and processes is required to create sustainable, long-term growth and successful businesses.”

susan@horizonworks.co.uk

Susan Whitley
Office Manager
Brandi
Morale Booster

Brandi has two year’s experience at ensuring the office spirit is top notch. Constantly ensuring the team are happy in the office.

Specialisms
Her favourite activities in the office include fetch, sniffing out the biscuit tin and giving the team lots of cuddles.

“Woof”

Brandi
Morale Booster
Digital Marketing Executive
(Vacancy)

We are looking for an exceptional digital marketing professional with experience in delivering marketing strategies across digital methodologies. In a nutshell the role includes:

– Implementing digital strategies through social media, email marketing, PPC, SEO, paid search/ Google Ads, email marketing, content and key phrase/words development.

– Copy writing for website, email campaigns, blogs, landing pages and digital campaigns.

– Supporting in website development projects.

– Supporting in website audits, analytic reports and other technical digital projects.

Does this sound like you? Send your CV and covering letter to hello@horizonworks.co.uk by 31 August 2019.

Digital Marketing Executive
(Vacancy)
Market Research Executive - Internship or Placement
(Vacancy)

We are looking for an enthusiastic marketing candidate to join the team and support the client account delivery teams in market research and strategy projects. In a nutshell the role includes:

– Supporting in primary and secondary market research including both qualitative and quantitative research projects.

– Implementing client research projects for new product launches, diversification into new markets and new business launches.

– Researching marketing tactics for clients as well as new market/customer information.

– Supporting the delivery of marketing campaigns including qualification of data and results.

Does this sound like you? Send your CV and covering letter to hello@horizonworks.co.uk by 31 August 2019.

Market Research Executive - Internship or Placement
(Vacancy)