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Meet Our Team

 Our success comes down to the multi-talented team of writers, marketers, PR and communications specialists, designers and digital experts that work together to produce seamless marketing solutions that generate results.

We are individually talented and collectively powerful. Our open and honest way with clients is coupled with a positively-charged commitment to only producing work of the highest standard.

Samantha Davidson
Managing Director

Samantha launched Horizonworks in January 2010 and has over 18 years’ experience of managing and delivering strategic marketing and PR campaigns. Samantha is a Fellow of the Chartered Institute of Marketing (FCIM), a Member of the Chartered Institute of Public Relations (MCIPR) and a Board Director of the Advanced Manufacturing Forum (AMF).

Specialisms
Working with business owners and managers in creating and developing their marketing strategies. Samantha specialises in strategic marketing, stakeholder engagement, branding, design, advertising and direct marketing.

“A clear and focused marketing strategy will underpin a business’s future success.”

samantha@horizonworks.co.uk

Samantha Davidson
Managing Director
Richard Holmes
Account Director

A Periodicals Training Council-accredited former journalist, Richard was Group Editor at a Newcastle-based publishing company for eight years and has produced campaigns for a wide range of clients. Richard’s background includes PR and media relations, strategic marketing, business development, editing, copy writing, digital marketing, social media and design project management.

Specialisms
Richard specialises in marketing campaigns, awards submissions, tender responses, overseas marketing and funding applications.

“PR is necessary and whether you are a multi-national or start-up, it has a vital role to play.”

 

richard@horizonworks.co.uk

Richard Holmes
Account Director
Antonia Edwards
Account Director

Antonia delivers clients’ marketing and PR strategies, and works with businesses on their integrated marketing campaigns.

Antonia worked in the construction and infrastructure industry as part of the media relations team at Balfour Beatty. Antonia has also worked on many B2B and B2C campaigns within the nutritional, healthcare, local authority and digital sectors

Specialisms
Antonia holds a wealth of experience in PR, media relations, copy writing, social media, strategy, policy development and implementing PR and marketing campaigns.

“PR provides a lens through which audiences view all your other marketing tactics.”

antonia@horizonworks.co.uk

Antonia Edwards
Account Director
Rachel Boon
Creative Director

Rachel has worked in the design industry for 20 years and brings years of invaluable experience to our team. Rachel has previously worked in agencies as a senior designer, studio manager and an account manager. She has also worked in education as a lecturer in graphic design.

Specialisms

Rachel is passionate about all aspects of design with a flair for branding, typography and layout. She is an industry all rounder, beginning with creative ideas that are developed across a wide range of marketing channels, both print and digital.

“Your brand is your business. It represents the essence of your organisation.”

rachel@horizonworks.co.uk

Rachel Boon
Creative Director
Louise Fielding-Smith
PR and Communications Specialist

Louise is a PR and Communications graduate with 8 years’ experience. Louise has worked with many SME tech based clients and has also worked with clients in construction, pharmaceutical and publishing. Louise has a passion for clients who have an interesting story to tell. She works alongside Richard and his team on the delivery of marketing and PR campaigns.

Specialisms

Louise specialises in strategic communications, marketing automation, content development, media and PR, lead generation and integrated campaigns across social media, PR and digital.

“Failure to plan is planning to fail, so don’t underestimate the power of investing in a well thought and executed joined-up communications strategy.”

louise@horizonworks.co.uk

Louise Fielding-Smith
PR and Communications Specialist
Jen Dugdale
Marketing Specialist

A CIM member and consummate marketing professional with more than ten years’ experience, Jen has delivered several successful campaigns on behalf of a wide range of public and private sector organisations.

Prior to joining Horizonworks, Jen worked in a variety of marketing/sales roles for Durham County Council, the Inta Group, Statex Colour Print and Bluebell Telecom.

Specialisms

Jen specialises in many areas such as communication, commercial awareness, campaign management, strategy, creativity, digital and analytical.

“The best campaigns contain an integrated set of activities that help you achieve the goals set out in the strategy.”

jen@horizonworks.co.uk

Jen Dugdale
Marketing Specialist
Jeff Lyall
Digital Manager

Jeff is a marketing professional with 10 years’ experience of working in both agency and in-house environments which has included niche B2B organisations and large B2C organisations such as ScS.

Specialisms

Jeff loves all aspects of digital marketing from content marketing and paid search to email marketing and SEO. Jeff is our resident go-to for all campaigns which involve a user’s digital journey from end to end.

“Digital marketing should be central to any marketing strategy. It allows a measurable ROI and can be adapted to meet the needs of a fast-moving business.”

jeff@horizonworks.co.uk

Jeff Lyall
Digital Manager
Laura Nee
Digital Specialist

Laura has previously worked as the company’s marketing coordinator and has been with Horizonworks from her undergraduate placement where she was offered a graduate internship post university and has now been promoted to this newly created role in the business.

Specialisms

Laura is responsible for the project management and delivery of website development projects, e-marketing and online campaigns, social media activity and digital content development for our clients.

Digital marketing is a highly effective means of reaching your customers and engaging with them in a two-way conversation.”

laura@horizonworks.co.uk

Laura Nee
Digital Specialist
Kasey Hartney
Designer

Kasey is a Designer at Horizonworks and sits within the Creative Team, assisting on all creative projects. Prior to joining Horizonworks, Kasey worked in the heart of London at a communications agency and has experience working with clients in the fintech, property and professional service industries.

Specialisms

Kasey’s expertise range from branding and print design to web design and video editing.

“Communicating a brand story that effectively resonates with the intended audience is key to creating an impactful brand identity.”

kasey@horizonworks.co.uk

Kasey Hartney
Designer
Emma Hagar
Marketing Coordinator

Emma is responsible for all of Horizonworks’ own in-house marketing and communications and brings with her 2 years’ experience of in-house marketing and comms. Emma also has a degree in English Literature from Leeds Beckett University.

Specialisms

Emma specialises in maintaining and enhancing the brand, communications, creativity and running digital platforms.

“Making sure your own brand is strong is essential as it is the foundation to everything that you do.”

 

emmah@horizonworks.co.uk

Emma Hagar
Marketing Coordinator
Sarah McCourt
Marketing and PR Executive

Sarah assists with the delivery of marketing and PR campaigns for Antonia’s client base. Prior to joining Horizonworks, Sarah held an Account Executive role within a Leeds based agency, working with B2C & B2B clients in the healthcare and retail sectors.

Specialisms

Sarah has a degree in English Literature from the University of Leeds and is skilled in copywriting, proofreading, research, and analysis.

“Maintaining an ongoing brand development programme that is embedded into the wider, bespoke marketing strategy is vital in developing a powerful brand.”

sarah@horizonworks.co.uk

Sarah McCourt
Marketing and PR Executive
Veronica Veselinova
Marketing and PR Executive

Veronica assists with the delivery of marketing and PR projects for Richard’s client base. She has held various PR and digital roles, working within sectors such as travel, recruitment, charity and manufacturing.

Specialisms

Veronica graduated from Sunderland University with an MA in Public Relations and has a degree in Journalism. She is skilled in communication, content writing, proofreading and research.

“Successful integrated marketing relies on having a clear strategy and a compelling brand identity.”

veronica@horizonworks.co.uk

Veronica Veselinova
Marketing and PR Executive
Sean Merone
Marketing and PR Executive

Sean reports to the delivery team providing support on client marketing campaigns across all aspects of the marketing mix. Sean is currently studying a BA (hons) in Business with Marketing Management at Northumbria University.

Specialisms

Sean’s skills include market research, problem solving and analysis.

“Always do your research – understand the business, customer and market to guarantee a more thought-out marketing campaign.”

sean@horizonworks.co.uk

Sean Merone
Marketing and PR Executive
Brandi
Morale Booster

Brandi has two year’s experience at ensuring the office spirit is top notch. Constantly ensuring the team are happy in the office.

Specialisms

Her favourite activities in the office include fetch, sniffing out the biscuit tin and giving the team lots of cuddles.

“Woof”

Brandi
Morale Booster
Apply today
Office Manager

Due to continued growth, we’re currently recruiting for the latest member of the Horizon Works team. We’re looking for an Office Manager to help oversee financial, operational and business performance.

If you think this could be you, head over to our Careers page, or email hello@horizonworks.co.uk to find out more about the position, and apply to join our team.

Apply today
Office Manager
Amel Nouar Assim
Marketing Executive

New mum Amel is currently enjoying her maternity leave by spending as much time as possible with her beautiful new daughter Liyana, and we can’t wait to welcome her back in 2019.

amel@horizonworks.co.uk

Amel Nouar Assim
Marketing Executive
Apply today
Digital Marketing Executive

Due to continued growth, we’re currently recruiting for the latest member of the Horizon Works team. We’re looking for a Digital Marketing Executive to help with the delivery of a range of different digital marketing projects for our clients.

If you think this could be you, head over to our Careers page, or email hello@horizonworks.co.uk to find out more about the position, and apply to join our team.

hello@horizonworks.co.uk

Apply today
Digital Marketing Executive