Headquartered in Gateshead, UK, water analysis technology pioneer Palintest manufactures equipment for water quality monitoring and disinfection control.Manufactured in the UK, Palintest’s technologies are used globally in a variety of applications to protect lives and the environment.

Palintest supplies water analysis solutions to companies and organisations working across the water management industry, the pool and spa sector, the food and beverage industry and the humanitarian sector.

Our approach

Palintest was already an established global leader in water analysis technology, with a reputation for innovation. However, it wanted to strengthen this market position further and increase its profile in target sectors.

Palintest therefore needed a content and PR strategy that would support its in-house marketing team in delivering to those objectives, and a plan for media and network engagement. The company also wanted to enhance the marketing support offered to its global distributors.


  • Communications audit to gauge perceptions of Palintest and water analysis technologies: this included interviews with customers and distributors
  • Extensive research into international media, networks and events relating to key target sectors
  • Creation of a detailed PR and content strategy and plan, with tactical recommendations matched to objectives


  • Palintest now has a suite of key messages for media engagement, underlined by the communications audit findings
  • The company has a long-term view of public relations, network and event opportunities which it can now maximise in line with its profile raising and business development objectives.

“It was great to work with Horizon Works on developing our strategy. Antonia and Richard took time to build relationships with the team, to understand our business and tailored their work to our requirements. We now have a focused strategy which we can now feed into our current marketing strategy and implement. It’s been great working with the team, and we look forward to our continued relationship.”

Georgina Stavers, Marketing Manager, Palintest