The AMF Marketing Club – Why organisational culture matters and the role that marketing plays
We’re thrilled to have secured a speaker from Miller UK, for our next industry targeted marketing forum held in conjunction with the AMF (Advanced Manufacturing Forum).
This marketing club will feature guest speaker Barry Robison, Marketing Manager at Miller UK. and will be held at Miller UK’s headquarters in Cramlington.
About Miller UK
Miller UK is the world leader in quick coupler design and manufacture. It supplies innovative, high quality products to the world’s leading earthmoving manufacturers and their dealer networks, as well as having an established independent global distributor network and numerous end-user customers.
It also provides a bespoke custom build service offering specialised and ‘one off’ tailor-made products to suit specific applications, machines and environments and is dedicated to offering the finest customer service by providing comprehensive solutions to the growing and changing needs of the industry.
Barry Robison, Marketing Manager, Miller UK
Barry has been Miller UK’s marketing manager for the past three years with a current remit of increasing brand awareness and the sales of excavator attachments across a global marketplace. his primary role includes developing and implementing a global marketing strategy across multiple marketing channels to support Miller UK’s five-year global growth plans. Prior to joining Miller UK, Barry spent fifteen years working in various marketing roles for Akzo Nobel, one of the world’s leading coatings companies.
Barry will discuss why organisational culture matters and the role that marketing plays. Showcasing how Miller UK has grown from a sole trader to a global leader and the highs and lows they encountered along the way. He will also explain how founder Keith Miller has recently retaken the reins of his company and with it has installed a brand-new organisational culture, and how the in-house Miller UK marketing team have played a key role in the delivery of the new culture both internally and externally.
12:00pm – 12:30pm: Lunch and networking
12:30pm – 12:45pm: Introduction from the AMF and Horizon Works
12:45pm – 13:30pm: Barry Robison, Miller UK
13:30pm – 14:00 pm: Factory tour
We look forward to seeing you!