Your journey to marketing success – from strategy to delivery.

Horizonworks is a B2B marketing agency that specialises in working with businesses from strategy to delivery – expertly guiding them through their marketing journey. We believe that a clear, focused and well-informed marketing strategy will underpin a business’s growth and future success. It’s that simple.

Our work is strategy-led and results driven. When it comes to delivering your marketing strategy, we have a team of marketing experts who specialise in a range of disciplines – from digital, design and creative to marketing campaigns and public relations – to ensure all elements of your marketing are unified and work together to generate results.

 

Find out more about the B2B marketing specialists >

MAKING A DIFFERENCE REGIONALLY, NATIONALLY AND GLOBALLY - THROUGH STRATEGY-LED MARKETING.

As B2B marketing specialists - we help businesses develop well informed marketing strategies that position them as leaders in their market and at the forefront of their competitors. They provide a framework for growth and inform what marketing tools will raise visibility, showcase credibility and generate qualified leads. We specialise in quickly grasping complex technologies, products and services and translating them into compelling marketing messages and campaigns that get your business noticed regionally, nationally and globally. We work across a range of B2B sectors, however our specialist areas are:

Manufacturing and Engineering

Manufacturing and Engineering

Healthcare and Life Sciences

Healthcare and Life Sciences

Technology and Innovation

Technology and Innovation

Professional and Specialist Services

Professional and Specialist Services

Funded Projects and Public Sector

Funded Projects and Public Sector

Services

Our work is strategy-led and unified ensuring all elements of your marketing work together to generate the best results. This approach allows us to meet the diverse needs of today’s B2B companies and we work with a wide range of organisations including technology and innovation-based companies, established businesses, memberships and networks, and start-ups and entrepreneurs.

Research, Strategy & Consultancy

Integrated Marketing Campaigns

Public Relations & Social Media

Creative, Brand & Design

Digital Campaigns & Websites

Find out more about our specialist B2B marketing services >

Case Studies

Our case studies below showcase our B2B clients' journey to success through strategy-led marketing - and working with a team of B2B marketing specialists.

The Faraday Training Group

Full service marketing

View case study >

First for Money Credit Union

Market insight project

View case study >

Franks Portlock

Full service marketing

View case study >

Wellbeing Works

Full service marketing

View case study >

"On a daily basis, Horizonworks exceeds our expectations with their marketing knowledge and finesse. The team have helped us create a blog, numerous press releases, e-newsletters, social media content and much more. "

Sophie Proud - The Faraday Training Group

View our testimonials >

News

Read all of the latest news from Horizonworks and our clients and keep up to date on what is happening.


View all of our news here >

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Our Journey with … The Expanded Metal Company

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MANUFACTURING MARKET SET TO ENCOURAGE SECTOR GROWTH

" The Advanced Manufacturing Forum has announced it will be hosting its first interactive procurement event, which aims to encourage growth within the region’s manufacturing sector. "

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NEW PARTNERSHIP TO SUPPORT THE HEALTH AND WELLBEING OF AUTOMOTIVE STAFF

" A leading provider of independent medical services and an automotive manufacturer have partnered to launch a new initiative which is set to improve the health and wellbeing of employees. "

Read more >

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Blog

advice

TOP 5 TIPS FOR SOCIAL MEDIA SUCCESS

Sceptical about Twitter? Cynical about LinkedIn? Social media should be seen as a way to deliver a focused marketing strategy, engage with customers and reach new markets. As a full service strategic

Read more >

event

AMF Awards Masterclass 1

Wednesday 15th November 2017.

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advice

Telling your business story – 10 points to consider 2

Your business story portrays your unique selling points, company ethos and brand identity, therefore it is essential you communicate the right story.

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advice

TOP 10 DIGITAL MARKETING TIPS 3

The power of digital marketing cannot be ignored - with advances in technology now shaping every aspect of daily interaction, there’s never been a better time to focus your efforts on executing a di

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event

VENTUREFEST NORTH EAST

Tuesday 14 November 2017.

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advice

TOP 10 DIGITAL MARKETING TIPS

The power of digital marketing cannot be ignored - with advances in technology now shaping every aspect of daily interaction, there’s never been a better time to focus your efforts on executing a di

Read more >

event

VENTUREFEST NORTH EAST 4

Tuesday 14 November 2017.

Read more >

advice

Top 5 creative tips to help your brand make an impact 5

The way you convey your brand through design should create impact and make you stand out from the crowd. More importantly, it should communicate – through strong imagery, style and key messages –

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advice

10 B2B Marketing trends to embrace in 2017 6

Horizonworks’ managing director Samantha Davidson has provided her top 10 key trends that B2B can expect to embrace in 2017

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advice

Creativity at Christmas

Christmas impacts all of our lives, from the amount we spend to the adverts we watch, and it is no different for businesses.

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advice

10 B2B Marketing trends to embrace in 2017

Horizonworks’ managing director Samantha Davidson has provided her top 10 key trends that B2B can expect to embrace in 2017

Read more >

advice

Creativity at Christmas 7

Christmas impacts all of our lives, from the amount we spend to the adverts we watch, and it is no different for businesses.

Read more >

advice

Using infographics in your marketing strategy 8

The power of visual communication should never be underestimated

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advice

GOING GLOBAL: TOP TIPS FOR INTERNATIONAL MARKETING 9

Globalisation has created countless market opportunities – but exploiting them isn’t always easy, especially for B2B businesses. Often, companies that have saturated marketing options in their hom

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advice

Navigating the Marketing Maze

Running a business without a marketing strategy is a bit like setting off on a journey without any directions. When it comes to marketing, many companies fail to identify the vital steps needed to suc

Read more >

advice

GOING GLOBAL: TOP TIPS FOR INTERNATIONAL MARKETING

Globalisation has created countless market opportunities – but exploiting them isn’t always easy, especially for B2B businesses. Often, companies that have saturated marketing options in their hom

Read more >

advice

Navigating the Marketing Maze 10

Running a business without a marketing strategy is a bit like setting off on a journey without any directions. When it comes to marketing, many companies fail to identify the vital steps needed to suc

Read more >

advice

The importance of market insight 11

Understanding your position in the market should be the first port of call for any organisation prior to developing a marketing strategy or undertaking any marketing activity.

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advice

Internal Culture and Values: Top Tips to Spread the Word Internally 12

So you’ve invested time and money into market research for your company: undergone a communications audit, identified your USP and values, developed key messages, and have a brilliant strategy for c

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advice

WHAT MAKES YOUR BUSINESS UNIQUE: A GUIDE TO DETERMINING YOUR USP

When determining what your Unique Selling Proposition (USP) is, you need to determine what sets you apart from the competition.

Read more >

advice

Internal Culture and Values: Top Tips to Spread the Word Internally

So you’ve invested time and money into market research for your company: undergone a communications audit, identified your USP and values, developed key messages, and have a brilliant strategy for c

Read more >

advice

WHAT MAKES YOUR BUSINESS UNIQUE: A GUIDE TO DETERMINING YOUR USP 13

When determining what your Unique Selling Proposition (USP) is, you need to determine what sets you apart from the competition.

Read more >

advice

TOP 5 TIPS TO STAND OUT FROM THE CROWD WITH YOUR MARKETING 14

When it comes to marketing, many companies are faced with the same challenge: translating technical product or service information into marketing messages that will make them stand out from competitor

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advice

TOP 5 TIPS FOR SOCIAL MEDIA SUCCESS 15

Sceptical about Twitter? Cynical about LinkedIn? Social media should be seen as a way to deliver a focused marketing strategy, engage with customers and reach new markets. As a full service strategic

Read more >

event

AMF Awards Masterclass

Wednesday 15th November 2017.

Read more >

See what our marketing experts can do for you. Contact us now >

Take Snapshot360, our online marketing diagnostic tool that assesses your current marketing position, from strategy to delivery.

Within minutes you’ll receive a 360 snapshot report which scores all areas of your marketing and provides recommendations on driving your marketing forward.

Go to Snapshot360 >

Ready to work with us? Get in touch today. Contact us now >